The honest truth about dishonesty : how we lie to everyone--especially ourselves

by Dan Ariely.          (Get the Book)
The author of Predictably Irrational (rev. ed., 2009) again turns his keen mind to the realm of irrational decision-making, this time in an effort to understand the causes of and reveal interesting ways to limit our seemingly intrinsic capacity for dishonesty. Through a remarkable series of experiments, Ariely presents a convincing case that while we all want to view ourselves as honest, we have a strong desire to reap the benefits cheating brings while continuing to view ourselves as honest, wonderful people. We rationalize our misbehaviors by chalking them up to lack of willpower, the what-the-hell effect, creativity, or even a blatant desire for retribution. Ariely argues that in so doing, however, we increase the fudge factor, a process that produces further dishonesty that can quickly lead to future actions and even become contagious to those around us. Lucid and succinct as always, Ariely ably identifies the primary reasons for dishonesty and adds a few pointers, such as moral reminders, to help us curb future actions. Required reading for politicians and Wall Street executives. --Booklist